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Marketing Analytics Manager





As an Marketing Analytics Manager in this role, you will play a crucial part in leveraging data to optimize marketing strategies, measure campaign performance, and contribute to the success of our innovative healthcare solutions.


This remote position offers an exciting opportunity to lead marketing analytics initiatives, provide actionable insights, and play a key role in the growth of our dynamic company.


Responsibilities ๐Ÿ“ˆ๐Ÿ“Š:


  • Analytics Strategy Development ๐ŸŒŸ๐ŸŽฏ: Develop and execute comprehensive marketing analytics strategies aligned with COSMIC365's business objectives.


  • Data Collection and Management ๐Ÿ“ˆ๐Ÿ”„: Implement data collection systems, ensuring the accuracy and reliability of marketing data for analysis.


  • Campaign Performance Analysis ๐Ÿ“Š๐Ÿš€: Analyze marketing campaign performance, measure KPIs, and provide insights to optimize future campaigns.


  • Customer Behavior Analysis ๐Ÿค–๐Ÿ”„: Analyze customer behavior data to identify patterns, preferences, and opportunities for personalized marketing initiatives.


  • Attribution Modeling ๐ŸŽฏ๐Ÿ”„: Develop attribution models to accurately measure the impact of different marketing channels on conversions.


  • Forecasting and Predictive Analytics ๐Ÿ“ˆ๐Ÿ”ฎ: Utilize forecasting and predictive analytics to identify trends, anticipate market changes, and inform marketing strategies.


  • Competitor Analysis ๐Ÿ•ต๏ธโ€โ™‚๏ธ๐Ÿ”„: Conduct competitor analysis using marketing analytics to identify strengths, weaknesses, and opportunities for COSMIC365.


  • ROI Analysis ๐Ÿ’ฐ๐Ÿ“Š: Calculate and analyze the return on investment (ROI) of marketing initiatives, providing insights for resource allocation.


  • Collaboration with Marketing Teams ๐Ÿค๐Ÿ’ป: Work closely with marketing teams to align analytics efforts with overall marketing initiatives, ensuring data-driven decision-making.


  • Performance Metrics Reporting ๐Ÿ“Š๐Ÿ’ก: Generate regular reports on marketing performance metrics, communicating insights and recommendations to stakeholders.


  • Stay Updated on Industry Trends ๐ŸŒ๐Ÿ“Š: Stay informed about the latest trends and advancements in marketing analytics, recommending and implementing relevant strategies.


  • Continuous Improvement Initiatives ๐Ÿ”„๐Ÿš€: Identify opportunities for process improvement within marketing analytics initiatives and implement best practices.


Qualifications ๐ŸŽ“๐ŸŒŸ:


  • Education: Bachelor's degree in Marketing, Business, Analytics, or a related field. Advanced degree or certifications in Analytics are a plus.


  • Experience: 5 to 10 years of proven experience in marketing analytics, with a track record of providing actionable insights to optimize marketing strategies.


  • Analytical Skills ๐Ÿ“ˆ๐Ÿ’ก: Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.


  • Leadership Skills ๐Ÿ‘ฉโ€๐Ÿ’ผ๐Ÿ‘จโ€๐Ÿ’ผ: Exceptional leadership and team management skills, with the ability to inspire and guide a team toward common analytics goals.


  • Remote Work Experience ๐Ÿก๐Ÿ’ป: Comfortable working independently in a remote setting. Strong self-motivation and time management skills.


  • Industry Knowledge ๐ŸŒ๐Ÿ’ก: Knowledge of the healthcare industry and technology solutions is a plus.



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