Marketing Analytics Manager

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As an Marketing Analytics Manager in this role, you will play a crucial part in leveraging data to optimize marketing strategies, measure campaign performance, and contribute to the success of our innovative healthcare solutions.

This remote position offers an exciting opportunity to lead marketing analytics initiatives, provide actionable insights, and play a key role in the growth of our dynamic company.

Responsibilities 📈📊:

• Analytics Strategy Development 🌟🎯: Develop and execute comprehensive marketing analytics strategies aligned with COSMIC365's business objectives.

• Data Collection and Management 📈🔄: Implement data collection systems, ensuring the accuracy and reliability of marketing data for analysis.

• Campaign Performance Analysis 📊🚀: Analyze marketing campaign performance, measure KPIs, and provide insights to optimize future campaigns.

• Customer Behavior Analysis 🤖🔄: Analyze customer behavior data to identify patterns, preferences, and opportunities for personalized marketing initiatives.

• Attribution Modeling 🎯🔄: Develop attribution models to accurately measure the impact of different marketing channels on conversions.

• Forecasting and Predictive Analytics 📈🔮: Utilize forecasting and predictive analytics to identify trends, anticipate market changes, and inform marketing strategies.

• Competitor Analysis 🕵️‍♂️🔄: Conduct competitor analysis using marketing analytics to identify strengths, weaknesses, and opportunities for COSMIC365.

• ROI Analysis 💰📊: Calculate and analyze the return on investment (ROI) of marketing initiatives, providing insights for resource allocation.

• Collaboration with Marketing Teams 🤝💻: Work closely with marketing teams to align analytics efforts with overall marketing initiatives, ensuring data-driven decision-making.

• Performance Metrics Reporting 📊💡: Generate regular reports on marketing performance metrics, communicating insights and recommendations to stakeholders.

• Stay Updated on Industry Trends 🌐📊: Stay informed about the latest trends and advancements in marketing analytics, recommending and implementing relevant strategies.

• Continuous Improvement Initiatives 🔄🚀: Identify opportunities for process improvement within marketing analytics initiatives and implement best practices.

Qualifications 🎓🌟:

• Education: Bachelor's degree in Marketing, Business, Analytics, or a related field. Advanced degree or certifications in Analytics are a plus.

• Experience: 5 to 10 years of proven experience in marketing analytics, with a track record of providing actionable insights to optimize marketing strategies.

• Analytical Skills 📈💡: Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.

• Leadership Skills 👩‍💼👨‍💼: Exceptional leadership and team management skills, with the ability to inspire and guide a team toward common analytics goals.

• Remote Work Experience 🏡💻: Comfortable working independently in a remote setting. Strong self-motivation and time management skills.

• Industry Knowledge 🌐💡: Knowledge of the healthcare industry and technology solutions is a plus.

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